Newlaville
Berlin 2004, 12 motives photographed in Beijing meant
to be mounted on billboards.
The posters are taken from an advertising campaign of the city of Beijing in 2002. This campaign is a publicity for a radical modernization of the old districts of Beijing which is mainly built of traditional Hutongs- wooden houses. The picture of the city can be regarded as a new icon, which is meant to take away the former identifications with the Mao-picture series.
The German text has been made by analogy with the
original Chinese text of the advertising placards. Every poster is provided
with a character, which explains the mentioned aspects.
For this the Chinese characters were retouched and
replaced by a German sentence, changed slightly.
The idea, first was to put these posters in
Berlin, to make a comparison of the two cities which have the same
trajectory/aim: to be the next new modern cities of the XXI century. And
ItÕs interesting to note that the notion of the utopian city is similar and
probably universal.
Example of
the bilboards in Berlin.
The project
has also been shown in Vienna and Salzburg for the
project 25 PEACES, Europ«art .
And in Sofia in the
exhibition: Stadt als Oberflche
- zwischen Reprsentation und Inbesitznahme at the National Academy of Art of Sofia,
Bulgaria, January 2008.
